TLC says 4.96 million total viewers tuned in, including 1.8 million adults 25-54, and 1.6 million adults 18-49, two of the network’s key demos. That is the best premiere in network history with regards to total viewers, beating the 2003 debut of “What Not to Wear.”
The series had its origins earlier this year, when Burnett and Palin shopped the concept around to the broadcast networks. When the big players passed, they take it to cable, where A&E Networks and Discovery Communications entered into a bidding war. Discovery came out on top, and opted to run the series on its TLC network.